5/23/2023 0 Comments Heath brothers made to stick![]() ![]() One very useful concept you'll be exposed to in Made to Stick is "The Curse of Knowledge." Just because you know exactly what you mean when you're communicating doesn't mean your audience will always be able to follow you - you must take care to present contextual information in a way they are able to completely understand and remember.īy using the principles the Heath Brothers explain in this book, you can overcome the Curse of Knowledge and craft an idea that will spread on its own. Not only do these characteristics have explanatory power, you can actually use them to identify your core message and improve its "stickiness" before you spread it. In Made to Stick, Chip and Dan Heath clearly show that ideas that spread have six common characteristics: they're simple, unexpected, provide concrete details, come from credible sources, have emotional impact, and take the form of stories and anecdotes. Remember the last boring PowerPoint presentation you sat through? How much of it did you remember? Chances are, the talk contained important information - it just wasn't "sticky" enough to stay in your mind ![]() Review: 'Made To Stick' by Chip Heath & Dan Heath From The Personal MBA's List of the 99 Best Business Books. ![]()
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